Marketing is something that seems simple, because we’re exposed to it every day. Companies take out ads and pay money to put messages right in front of us. So if we want to market something we’re selling, obviously we just need to pay to get our message in...
Having an app go viral is the dream. Once we all start making our own apps, we go to bed at night staring at the ceiling and dreaming about what it would be like if we woke up tomorrow with a viral app, $10,000 richer. I’ve spent plenty of my own nights falling...
When people want to make an app, building an audience seems like one of the least exciting things. Designing the app is excited, drawing the wireframes, showing our friends, testing prototypes - these are the exciting things. But as it always is, the exciting...
LEVERAGE YOUR COMMUNITY Once you’ve got an online audience, it’s time to actually get that audience working for you through interacting with it. If you don’t interact with the audience you’ve built, it will wither away and become nothing - interacting with your...
HAVE A GOAL Make sure to have a clear goal in mind when you are building your online community. For someone who already works another job, maximizing every minute you spend working must make a difference. You know what benefits you want from your community -...
One of the things that takes an app experience from good to great is having a great online community. This can mean many things, from giveaways of related contents, featuring users of your app, or having a well-documented support portal Users can then interact with...
