There is a lot of important data which the app store won’t collect automatically for you. Apple will tell you how many people downloaded your app and how much money you made, but that’s about it. Luckily, the free market has created a lot of solutions in the form of web apps which will allow you to track everything you need about your app store business to make the right decision.

App Store Analytics

Some services sift through all the data Apple provides you about the App Store so that you can make sense of it. They expand upon the iTunes connect interface so that you can have tons more useful information. The one I recommend to you is AppAnnie.

AppAnnie Analytics uses just the information Apple provides, and organizes it all so you can view it by downloads and revenue, across all different sorts of criteria like currency, country, and time length. You can analyze competition, your app rankings, and sales projections through their portals.

They provide a daily/weekly email digest (your choice) about your app performance on the app store. This way, you can keep up with your apps performance, even when you’re too busy to take the time to proactively check on it every day. They’ll also let you know when your app has been featured or is ranking well on the App Store through these daily digests.

Internal Analytics

There are also packages of code which your developer can embed inside the app to give you usage information from inside the app. They are pre-made and easily to install. These include critical metrics like:

There are three services you can build your app’s website with:

– How long people use the app

– Which screens they’re on most

– Which buttons they press the most

Aside from being really fun to look at, this information can be used for:

– Identify slow or confusing screens in the app (when they remain on one screen for too long)

– Parts of the app users don’t want (screens and buttons with no interaction)

– Parts of the app users love (when they go back and forth between related screens quickly).

If people aren’t using a certain part of your app at all, you know to either figure out what’s wrong and fix it or to remove it entirely – and if people use a certain part of your app a lot, you know to go ahead and make it even more awesome for your users.

You want these analytics packages installed as soon as possible, even before you begin your beta-testing, so that you can take advantage of the bug-tracking information and analytics as early as beta-testing.

Some services which provide these app analytics include:

Google Mobile Analytics

Flurry Analytics

Localytics